The Malanshan (Changsha) Video Cultural and Creative Industrial Park in Hunan province. (PHOTO: XINHUA)

By Staff Reporters

In the Malanshan (Changsha) Video Cultural and Creative Industrial Park in Hunan province in central China, the integration of culture and technology has not only improved the production efficiency of audio and video, but also given birth to new cultural formats.

Achieving assembly line production

One of the difficulties in the industrialization process for audiovisual production is the slow rendering speed. However, in Malanshan, the video supercomputing system's powerful processing capabilities have enhanced the rendering efficiency of a 4K commercial by over 100 times.

By integrating the Malanshan video industry cloud, enterprise private cloud, and external public cloud, the video supercomputing system has created a unified platform for computing power, storage, and bandwidth scheduling. It is capable of providing multi-tenant on-demand computing resource scheduling for ultra-high-definition video applications, while also serving as a computing power infrastructure for the metaverse industry.

This system enables performances by actors, scene arrangements, and lighting effects in a virtual studio. This innovation is expected to reduce the video production cycle and cost by more than 50 percent. In addition, the system supports cloud-based production, seamlessly connecting video shooting and production.

The system also has the potential to be applied in advanced manufacturing and new industrialization. In the future, there could be many new application scenarios by combining audiovisual with other industries.

Gathering innovative elements

Even if two persons are separated by mountains and seas, they can still feel like neighbors in a virtual scene simply by wearing special sunglasses.

This is not science fiction but the parallel vision project in the park. "We define it as the next generation of communication methods," said Zou Jun, the project leader of parallel vision. "It enables real-time face-to-face communication for remote business meetings, family exchanges, and educational activities."

The park is the cradle of innovative technologies. For example, a high-definition video can be quickly built with just text input, a video full of stereoscopic effects can be created by uploading a photo, and a corresponding style of music can be generated by labeling it with descriptors.

In February, a micro film about Peking Opera master Mei Lanfang created by the park team was released. Using AI to automatically generate content and extended reality technology, the film integrates the beauty of Chinese culture into the metaverse through the combination of  the virtual and real, providing a digital display platform for traditional culture.

The emergence of new technologies has made the park a powerful magnet for gathering innovative talents and enterprises, leading the innovation of the cultural industry.