Visitors on the scene of the 4th China International Consumer Products Expo tried out earphone products. (PHOTO: XINHUA)

By Staff Reporters

The 4th China International Consumer Products Expo in south China's Hainan province on April 13-18 shone a spotlight on international cooperation, welcoming new international brands, and providing opportunities for global companies to tap into the Chinese market and meet consumers' evolving demands.

The expo attracted more than 4,000 exhibitors from 71 countries and regions, featuring a diverse range of "new, unique, and special" products, highlighting the dynamism of the consumer market.

Vice Minister of Commerce, Sheng Qiuping, emphasized the expo's role in promoting consumption upgrades and fostering international trade partnerships. He highlighted China's commitment to developing digital, green, health and service-oriented consumption, driving innovation and creating new growth areas in the consumer sector.

The expo served as a comprehensive platform for showcasing cutting-edge technologies and aesthetic designs, such as a Silicon-based LED yellow light, which aims to illuminate healthy mobile lighting created by pioneering designers.

It also featured thematic events like the nationwide launch of the consumer goods trade-in program and consumer innovation sessions on a global scale, offering a platform for showcasing new products and facilitating business collaborations.

Domestic and international exhibitors showcased their strengths, with Guangdong and Hubei pavilions highlighting regional advantages and premium consumer goods. New products like a civilian off-road vehicle and innovative tea utensils attracted significant attention, signaling opportunities for market expansion and brand promotion.

Ambassadors and representatives from various countries expressed their optimism about the expo's impact on promoting their brands in China. Irish Ambassador to China Ann Derwin highlighted the positive reception of Irish products among Chinese consumers, encouraging continued participation in the expo.

Overall, the Hainan Expo serves as a catalyst for global brands to tap into China's vast consumer market, promoting mutual growth and fostering economic partnerships. The expo's success underscores the country's commitment to consumer-driven economic development and innovation.